Ralph Holguin is living the American dream. Holguin took a humble car detailing business he started at 19 and built it into a multimillion dollar design and fabrication house for discerning clients and cashed-up celebrities.

RMD Garage presents a window into the process of the automotive builds at Ralph's Southern California shop, where his team of designers, fabricators and upholsterers create one-of-a-kind masterpieces.

We created a fast-paced and bold TV spot with the energy needed to properly represent Ralph's personality. The graphics and key art were all about Ralph, California car culture and his giant presence.